Author: Alain Daniel

Starting Your eCommerce Store Using Shopify? Here are a few pointers.

Shopify is a complete eCommerce solution, enabling merchants to reach customers via an online store. Shopify is a cloud-based hosted solution, which means the platform is kept up-to-date, can be accessed from anywhere in the world, and doesn’t[…]

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9 Tips for Marketing Your Hotel to Business Travelers

Business travellers

Many hotels miss out on the opportunity for capturing the corporate travel crowd when marketing their rooms and services. By appealing to business travelers, you have guests who tend to be more frequent, loyal, and less[…]

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Social Media Marketing Tips for Shop Owners

Many people, especially young adults, are deeply involved in using social media every day. It’s a common occurrence to see people using their mobile phones when out and about, taking their phones with them and browsing social media sites[…]

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How to Build an Online Presence for Your Startup

In an age where almost everyone uses the Internet, your new company needs an online presence. Having a strong online presence is the key to attracting new customers and improving the customer experience. If you plan and build your online presence[…]

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Social Media Marketing Tips for African Entrepreneurs

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How to Build a Minimum Viable Product and Test It

Once you have a business idea and you’ve validated it, it’s time to start working on creating an MVP – a minimum viable product. This is a product or service that is developed with just enough features to satisfy the requirements of the initial[…]

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The Complete Guide to Facebook Marketing for the Travel Industry

Facebook is the most popular social media platform in the world. It has nearly 2 billion monthly active users, many of whom browse content every day. Social media has impacted the travel industry, providing a wide audience and a platform for[…]

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The Top Five eCommerce Challenges in Africa and How to Overcome Them

The African economy is growing -- fast. According to the IMF’s World Economic Outlook Report, 11 of the 25 fastest growing economies are countries are in Africa! There is a particular emphasis on the emergence of the eCommerce sector. McKinsey[…]

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4 Hacks for Increased Bookings with Expedia and Other Online Travel Agents

The online travel industry is booming, with global digital travel sales surpassing 560 billion US dollars in 2016. Many of these bookings are made through online travel agents (OTAs), like Expedia. In fact, Expedia alone has recently seen gross[…]

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Online Marketing Tips for Tour Operators

Businesses these days must have a strong online presence if they are going to survive, grow and thrive – especially tour operators. A strategically built online presence will allow you to reach a larger audience of potential customers, both[…]

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