4 Hacks for Increased Bookings with Expedia and Other Online Travel Agents

The online travel industry is booming, with global digital travel sales surpassing 560 billion US dollars in 2016. Many of these bookings are made through online travel agents (OTAs), like Expedia. In fact, Expedia alone has recently seen gross[…]

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Online Marketing Tips for Tour Operators

Businesses these days must have a strong online presence if they are going to survive, grow and thrive – especially tour operators. A strategically built online presence will allow you to reach a larger audience of potential customers, both[…]

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How Online Catalogs Can Promote Sales During Low Season

High season usually means high profits, but the transition to the low season doesn’t mean all is lost. There are plenty of ways you can reach a larger audience and get bookings during the low season to keep your business booming all year round.[…]

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How Can Travel Agencies Compete With Online Travel Agencies?

Online Travel Agencies continue to dominate online bookings.  In a 2017 report, Eye For Travel and Jumpshot analyzed consumer purchase patterns over a two month period on a set number of OTA, hotel and airline domains, finding that OTAs hold a[…]

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Social Media Marketing Tips for Travel Agents

On average, people worldwide spend nearly two hours on social media networks every day, and this number is rising! As a travel agent, you can use social media platforms to attract potential customers and build your brand’s reputation.

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6 Ways Travel Agencies Can Build Customer Loyalty

Building customer loyalty is a surefire way to create sustainable growth for your travel agency business. According to Gartner Inc., 80% of your company’s future revenue will come from just 20% of your existing customers. Lee Research Inc.[…]

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How Integrating Loyalty Programs with Mobile Wallets Increases Customer Loyalty

With the wealth of comparison data available at practically any consumer’s fingertips, it is not surprising that many brands are experiencing a significant decrease in customer loyalty.

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How Travel Businesses Can Benefit from Chatbots

Chatbots can help travel businesses by providing a personalized customer experience to those who choose to book their travels online. Chatbots can also operate 24 hours a day, 7 days a week, and can be programmed to interact in many different[…]

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How Hotels Can Build Brand Loyalty And Get Returning Guests

The popularity of multi-site booking engines, which present a wide variety of options to guests, has led to a significant decrease in brand loyalty.  OTAs now offer loyalty programs, which are similar to the ones hotels offer, providing customers[…]

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Can Direct Booking Campaigns Benefit Both Hotels and OTAs?

Hotels and OTAs (Online Travel Agencies) have enjoyed a love-hate relationship for some time, now. They both benefit from the immense marketing budgets and efforts the OTAs invest, but most hotels would prefer to be free of the limitations the[…]

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