How Can Travel Agencies Compete With Online Travel Agencies?

Online Travel Agencies continue to dominate online bookings.  In a 2017 report, Eye For Travel and Jumpshot analyzed consumer purchase patterns over a two month period on a set number of OTA, hotel and airline domains, finding that OTAs hold a[…]

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Social Media Marketing Tips for Travel Agents

On average, people worldwide spend nearly two hours on social media networks every day, and this number is rising! As a travel agent, you can use social media platforms to attract potential customers and build your brand’s reputation.

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6 Ways Travel Agencies Can Build Customer Loyalty

Building customer loyalty is a surefire way to create sustainable growth for your travel agency business. According to Gartner Inc., 80% of your company’s future revenue will come from just 20% of your existing customers. Lee Research Inc.[…]

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How Integrating Loyalty Programs with Mobile Wallets Increases Customer Loyalty

With the wealth of comparison data available at practically any consumer’s fingertips, it is not surprising that many brands are experiencing a significant decrease in customer loyalty.

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How Travel Businesses Can Benefit from Chatbots

Chatbots can help travel businesses by providing a personalized customer experience to those who choose to book their travels online. Chatbots can also operate 24 hours a day, 7 days a week, and can be programmed to interact in many different[…]

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How Hotels Can Build Brand Loyalty And Get Returning Guests

The popularity of multi-site booking engines, which present a wide variety of options to guests, has led to a significant decrease in brand loyalty.  OTAs now offer loyalty programs, which are similar to the ones hotels offer, providing customers[…]

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Can Direct Booking Campaigns Benefit Both Hotels and OTAs?

Hotels and OTAs (Online Travel Agencies) have enjoyed a love-hate relationship for some time, now. They both benefit from the immense marketing budgets and efforts the OTAs invest, but most hotels would prefer to be free of the limitations the[…]

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Are Google’s Mobile Travel Tools Poised to Replace Leading OTAs?

Will Google Become the Next OTA?

Step by step, Google has been advancing on the $565 billion dollar travel industry.  Its most recent step has been the launch of its personalized travel app, “Google Trips”.  This follows Google maps, with its[…]

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The Cost of a Hosted Hotel Payment Solution Compared to an Onsite One

With 68% of travelers booking exclusively online in 2016, all hotels should offer online booking and payment options today.  In order to accept online payments, hotels must be PCI DSS (Payment Card Industry Data Security Standard) compliant, and[…]

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The #1 Solution for Increasing Your Hotel’s Booking Rates

You might think the key to increasing hotel booking rates is through marketing techniques. However, there’s little use to an effective marketing campaign if customers can’t complete their bookings easily. It is true that marketing techniques draw[…]

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