Author: Alain Daniel

KILIFAIR 2017 Is Coming Up Soon!

June is just around the corner, which means it’s nearly time for KILIFAIR.

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Social Media Marketing Tips for Travel Agents

On average, people worldwide spend nearly two hours on social media networks every day, and this number is rising! As a travel agent, you can use social media platforms to attract potential customers and build your brand’s reputation.

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6 Ways Travel Agencies Can Build Customer Loyalty

Building customer loyalty is a surefire way to create sustainable growth for your travel agency business. According to Gartner Inc., 80% of your company’s future revenue will come from just 20% of your existing customers. Lee Research Inc.[…]

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How Integrating Loyalty Programs with Mobile Wallets Increases Customer Loyalty

With the wealth of comparison data available at practically any consumer’s fingertips, it is not surprising that many brands are experiencing a significant decrease in customer loyalty.

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How to Use Mobile Payments to Increase Loyalty in an Era of No Brand Loyalty

Brand loyalty seems to be a thing of the past.  Even the leading brand consumer packaged goods are reporting declines, due to an overall decrease in brand loyalty.  In fact, according to market strategist company Accenture, customers are[…]

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2016 Q4 East African Tourism and eCommerce News Roundup

 

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How to Increase Hotel Bookings Using Guest Reviews

When searching for a hotel, visitors generally start their search at an OTA (Online Travel Agency).  These sites provide a comprehensive list of hotels per geographic region and enable customers to narrow down their searches by price, amenities[…]

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KILIFAIR 2016 – Tanzania’s International Tourism and Industry Trade Fair

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October 2015 Regional News Roundup

It is time again for the monthly roundup of the some of the more interesting travel and vacation-related news from East Africa!

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September Regional News Roundup

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Direct Pay Online Digest

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